Few tips..
Regarding security and how safe is the country: it’s the safest in the area, the police have a tight grip on everything.
Second regarding fashion industry, people will pay if you are telling them what they can do with this kind of education especially in Amman.
Life in Jordan is a bit of expensive and it’s not easy to open a business here, so get your things in order before venturing in the wilderness of Jordanian business.
Rule number one in business in Jordan: never trust anyone with your business.
Rule number two: use every kind of marketing including social media and Radio ads.
Rule number three: you need to pick your employees carefully or you will go bankrupt in few months.